A dynamic brand marketing professional, I have over 15 years of experience across the wine, nonprofit, and retail sectors, specializing in driving growth through brand strategy, consumer insights, and cross-functional leadership. I have a proven track record of success in commercialization, innovation, and data-driven marketing, adept at managing budgets and developing omnichannel campaigns that strengthen brand equity and accelerate revenue. My expertise includes owning and optimizing the consumer journey strategy for major brands and developing scalable processes, such as SOPs and frameworks, for consistent execution. I also have a strong background in financial analysis, securing significant grant funding, and achieving measurable business impact through targeted marketing and P&L management.